Christian Magoon, Founder and CEO
Christian Magoon is Founder and CEO of Amplify ETFs. An ETF veteran, Christian has launched over 60 ETFs in the United States to date. He has helped drive the adoption of ETFs by U.S. investors through numerous educational efforts highlighting the efficiency, transparency and flexibility of the ETF vehicle.
Previously, Magoon served as President of Claymore Securities (now Guggenheim Investments). He led product development, marketing and distribution of ETFs, unit investment trusts and closed-end funds. Christian launched Claymore’s ETF business in 2006 and it became one of the fastest growing and most innovative ETF Sponsors in the industry. Magoon is also the founder of Magoon Capital, LLC, and YieldShares, LLC, two firms active in the ETF industry.
Christian has been honored to receive recognition for his impact in the investment and ETF industry. He has been referred to as an "ETF Pioneer" by both The Financial Times and Financial Planning Magazine. Christian is a member of the Wall Street Journal’s Panel on Wealth Management called “The Experts.” He was featured by The New York Times in an article titled “The Low-Cost Power of Exchange-Traded Funds.” Christian regularly provides his investment insight and industry knowledge to a variety of U.S. media outlets.
William Belden, President
William Belden is President of Amplify ETFs. With over 30 years’ experience in financial services, Bill has served in roles covering Product, Marketing, and Sales across several investment vehicles. Prior to joining Amplify in 2018, Bill served as Head of ETF Business Development and earlier as Head of Product Development for Guggenheim Investments. In these roles, Bill was responsible for the development and execution of Guggenheim’s product strategy in funds.
Prior to its acquisition by Guggenheim, Bill developed Claymore Securities’ ETF product line. Prior to joining Claymore in 2005, he was a senior product manager at Northern Trust, where he was responsible for overseeing proprietary mutual fund products. Bill is regularly quoted in and has appeared on major financial media outlets. He earned his MBA from the University of Chicago’s Booth School of Business and has a Bachelor of Science in Finance from Miami University. He is Series 7, 24, and 66 registered.
Utilizing considerable experience in the ETF marketplace, Amplify Development partners in the establishment and support of compelling third party ETFs.
As the ETF marketplace grows, a variety of investment ideas will become available in ETF format. For strategic reasons, many new ETFs will utilize existing brands and platforms. Amplify Development provides a path for potential partners to access the firm's ETF experience, supports and strategic insight while maintaining existing brand commitments.
Amplify Development is an affiliate of Amplify Investments LLC.
The Securities and Exchange Commission (SEC) does not approve, endorse, nor indemnify any security.